The Good Old A-B Test

Weed, California, February 2008: Many years ago, when I lived in San Fransisco on Beery Goulevard, I had to do some layout work. I had very little skill, but I found a simple method. Although my method was slow, it worked.

I would just make up a layout, then change one thing. Then I’d look at version A and version B, and ask myself which version sucked less.

Then I’d take the winner, and discard the loser, and then on the winner I’d change something else, and again compare A to B.

In this way, I could slowly create a layout that looked pretty much OK, if not truly outstanding.

I just realized … I’m still using the same method. Still slow. Still works.

This little story was version A. Version B sucked more.

So version A is my story. And I’m sticking to it.

Gosh. You learn something every day. Some days, you learn two things. I wonder if today is one of those?