It is surprisingly easy to overlook what is important for what seems urgent.
What is urgent usually comes to our attention in the context of other people, work in progress, deadlines, and conflicting time demands.
What is important usually comes to our attention either when we are relaxed and thinking clearly about our lives, without interruption. Or, sadly, sometimes what is important comes shockingly to mind when we’ve just lost something important, probably because we failed to think about it.
If you spend your days stamping out forest fires, because they are urgent, and neglect what is important, then life can tend to be filled with urgencies, and little of importance. Reward urgent and you get more of it. Take time for important, and you’ll have more of what you really want. And the lovely thing is that you get to choose.
Knowing this important secret of the universe, go forth and prosper.