[December 20, 2015, Medford, Oregon — Now and then I read Seth Godin’s blog. His post today was so thought-provoking (and short) that I wanted to share it with you. If you like it, maybe you’d like to subscribe to the feed at Seth’s Blog. And if you follow the link below on the word “infinite,” you’ll find a mind-bending article about the life and death of the Universe.]
Is the universe infinite?
If it’s not, the first question a smart person will ask is, “so what happens at the edge?”
That’s how we define things… by the moments where they begin and end, by their edges.
This clearly applies not just to the universe, but to every project and concept and institution in our lives.
- What does your organization not do?
- When does this promotion/product/service end?
- What’s it like to start? To end it?
Defining the edges of performance and the promises you make defines who you are and what you do.
We live in the middle but we understand at the edges.
— Seth Godin